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I'm Crystal

A compassionate, driven and creative communications student

 

Hello

I'm Crystal Shao, a junior at Miami University of Ohio double-majoring in Strategic Communication and Professional Writing set to graduate in Spring 2021.

I have thorough experience with AP Style, G Suite, Microsoft Office, the Adobe Creative Cloud Suite, public speaking, and am an excellent writer and editor. Fun fact, I am also conversationally fluent in Mandarin Chinese!
Ever need a helping hand or an ear to listen? I'm your girl! A people-person through and through, nothing is more fulfilling to me than connecting with others, learning what they're passionate about and what makes them tick.
Explore my portfolio, and feel free to get in touch with any questions.

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Written Work

News Release

This news release is an example I wrote for an advanced writing PR class on a new revolutionary water bottle. Please click the "w" icon below to view the document.

Business Letter

This business letter was written for an introduction to PR class and invites valued customers to attend a promotional event. Please click the "w" icon below to view the document.

Advance Event Story

This journalistic piece was written for a Journalism 101 class and features an interview with a student about an upcoming dance company showcase. Please click the "w" icon below to view the document.

Hibbard & Figo

This article was written for a Journalism 201 class and introduces the story behind Miami University Police Department's bomb dog and handler. Please click the "w" icon below to view the document.

 

Graphics

As an account executive for PR Visions, a student-run PR firm at Miami University, I've worked with a variety of clients. One of them was 1World1Change, a social movement encouraging the public to make small changes in their daily lives in order to create a large impact on climate change overall. As the AE, I spearheaded the effort to get the movement off the ground by doing work with branding and social media management. Included below are some of the graphics I created for the Twitter page, which earned the page over 300 impressions and 20+ page interactions each.

I spent some time working with the organization EcoTeam, a group of people in the Oxford, OH area who are passionate about climate change and seek to make a difference. They've been working with the Oxford Community Art Center to put on an annual art show, inviting local teachers, students and other community members to submit art about what climate change means to them. My team and I put together a video to invite interest in both art submissions and attendance for the art show. The video was uploaded to the organization's YouTube channel, which I created and managed as well. See the video below.

Ever the insatiable creative, my best friend and I endeavored to learn the workings of videography and YouTube in high school. Though short-lived that God-awful channel was, some gems like this video came of it. I learned some valuable lessons about organization, planning, grit, and camera/editing skills from the experience. See the video below (and please forgive our awkward teenage selves).

Other Work

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©2020 by Crystal Shao.

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